apparel

Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence.

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.

The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.

The Persson family, founders of H&M, are increasing their stake in the company, fuelling speculation of a potential move to take the fast-fashion retailer private despite official denials.

From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.

Denim shapes — from the Millennial skinny resurgence to Gen-Z’s ultra-baggy obsession — have been polarising. Now, a number of trends coexist and rise and fall quicker, meaning navigating what’s in and what’s out has gotten trickier.

Brands including La Veste, Gimaguas and Flabelus have become the hot alternative to Europe's usual French and Scandinavian labels. Customers in cities like New York can't get enough.

Brands that have not traditionally offered bridalwear are flocking to the category, banking on driving revenue through seamless production crossover and weddings’ ability to drive social media visibility and customer loyalty.