influencers

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.

While creators from the Philippines have always played on the world stage, a new flock of social media stars prove that their influence is only growing.

As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.

Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.

Creative entrepreneurs Shay Mitchell, Mike Amiri and Tina Craig joined cultural aficionados Becky G, Bella Poarch, Victoria Justice, Janaya ‘Future’ Khan, Elaine Welteroth and Nara Aziza Smith at the ‘Creatives Shaping Culture’ event in Los Angeles, hosted by BoF’s Imran Amed and Self-Portrait’s Han Chong.

The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.

A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.