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Though the ceremony sparked ire online, it generated significant media impact value for the brands involved.
Brands are reverting to retro celebrity testimonials to drive awareness and renewed interest among ad-weary consumers.
BoF sits down with Snap Inc.’s vice president and general manager of the Middle East, Hussein Freijeh, to learn more about the changing social media landscape in the Gulf, its impact on consumer behaviour, and the new opportunities it presents for fashion and beauty brands to reach audiences in the region.
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Though the ceremony sparked ire online, it generated significant media impact value for the brands involved.
Investor interest in fashion tech is back, but this time, is it more substance than style? Malique Morris joins The Debrief to discuss how startups with real technical expertise and practical AI tools are leading a new wave of innovation.
President Donald Trump said he had reached a trade deal with Vietnam following weeks of intense diplomacy between the nations and ahead of a deadline next week that would have seen higher tariffs imposed on the country’s imports.
The Milanese group was hit by declining revenues and a slight increase in operating costs but said it retained a long-term approach amid a sharp downturn in luxury demand.
