Warby Parker to Launch Smart Glasses With Google
The eyewear maker will also receive an investment from the tech giant of up to $150 million as part of the collaboration, which is set to debut after 2025.
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by e-commerce correspondent Malique Morris to explore how brands are offering affordable alternatives to luxury goods, and reshaping consumer expectations in the process.
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by e-commerce correspondent Malique Morris to explore how brands are offering affordable alternatives to luxury goods, and reshaping consumer expectations in the process.
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.
The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
The eyewear maker will also receive an investment from the tech giant of up to $150 million as part of the collaboration, which is set to debut after 2025.
The eyeglass maker generated its first net profit as a public company in the first quarter of the year but slightly adjusted its revenue guidance for the year.
PDD Holdings Inc.’s revenue grew a less-than-anticipated 24% following intensifying domestic competition and elevated US tariffs on Chinese products.
The digitally native eyewear maker joins Ulta in carving out space inside the big box store. It also reported its highest quarterly growth since 2021.
The cult apparel and accessories label’s 10,000-square-foot outpost in New York will include a year-round selection of its popular “Bushwick Birkins” and a television studio.
The eyewear maker reported steady sales growth in the third quarter of the year as it continues its brick-and-mortar expansion.
The apparel brand hired Alfred Chang to replace Andrea O’Donnell, who left the company in January after leading Everlane’s return to profitability.
The brand, known for its perpetually sold-out “Bushwick Birkin” totes made from vegan leather, is launching a range of pebble leather bags, priced as high as $960.