Direct-to-Consumer

How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.












THE NEWS IN BRIEF

Warby Parker to Open Target Shop-in-Shops

The digitally native eyewear maker joins Ulta in carving out space inside the big box store. It also reported its highest quarterly growth since 2021.


Telfar to Open Its First Flagship Store

The cult apparel and accessories label’s 10,000-square-foot outpost in New York will include a year-round selection of its popular “Bushwick Birkins” and a television studio.


Telfar to Launch Real Leather Bags

The brand, known for its perpetually sold-out “Bushwick Birkin” totes made from vegan leather, is launching a range of pebble leather bags, priced as high as $960.